Book – A Diamond is Forever

In the 1930s, De Beers redefined the role of diamonds in society, celebrating them as masterpieces of nature and craftsmanship. Before this, diamond jewelry pieces were treasures exchanged discreetly amongst societys elite, as luxury houses, fearful of diminishing their mystique, fostered only private relationships with their clients. De Beers revealed the wonder of diamonds to a wider audience, shifting the perception of them from luxury item to a gift integral to romantic milestones and aspirational, glamorous lives, as well as a way of marking personal achievement. In recent years, the conversation around diamonds has expanded to include provenance, sustainability, and ethical stewardship, affirming the diamonds place as a symbol not just of love but of responsibility and conscience. Much like walking through a gallery that traces the evolution of artistic expression,A Diamond Is Foreveroffers a view into how diamonds have come to embody the shifting ideals and aspirations of society itself. Page count 240 pages Number of illustrations 180 Dimensions W 11 x L 14 x D 1.8 in Cover materials Hardcover in a Luxury Slipcase Weight 6.39 lb